Tiffany & Co. has begun demolition at 360 North Rodeo Drive — the cleared site of the former Luxe Rodeo Drive Hotel — kicking off a 28-month construction sequence that delivers a 30,468-square-foot, three-story flagship by June 2028. When it opens, the building will be Tiffany’s second-largest store in the United States, behind only the company’s landmark Fifth Avenue flagship in New York.
The Beverly Hills Planning Commission unanimously approved the project on November 13, 2025, clearing LVMH (Tiffany’s parent since the 2021 acquisition) to demolish the existing hotel structure and build a 60-foot, three-story commercial building with a rooftop terrace reserved for VIP clients. Construction began in February 2026 per the approved timeline, with the early-spring excavation and demolition phase now visible on the 100-block of North Rodeo. Tiffany will shutter its existing 210 North Rodeo location once the new flagship opens.
The Building Program
The new Tiffany flagship at 360 N. Rodeo will carry two full levels of retail, a third-floor restaurant designed for 53 seats, and the rooftop VIP terrace. The 30,468-square-foot total represents an order-of-magnitude expansion from the existing Tiffany store on the same block. Beverly Hills Planning documentation describes the rooftop as an outdoor structure with private programming for high-spend clients — a format Tiffany has piloted at its New York Landmark flagship.
The building replaces the Luxe Rodeo Drive Hotel, which closed in September 2020 and has stood vacant for over five years. The site sits on the southwest corner of Rodeo and Brighton Way — directly across from the Bulgari flagship at 401 N. Rodeo and roughly two blocks south of the planned Cartier flagship at 370 N. Rodeo, where Foster + Partners is preparing an August 2026 excavation start.
The Rodeo Drive LVMH Footprint
The Tiffany project lands inside an LVMH building cycle that has reset Rodeo Drive’s tenant math. Louis Vuitton’s 100,000-square-foot Frank Gehry flagship at 468 N. Rodeo cleared Beverly Hills planning in September 2025 and is targeting a mid-2026 groundbreaking — a 44-month construction window that delivers in 2029. Dior’s existing flagship at 323 N. Rodeo, including the Monsieur Dior restaurant by Dominique Crenn, opened in 2024. Loro Piana’s expanded flagship at 455 N. Rodeo opened in October 2024 at four times the size of its prior store.
With Tiffany at 360, Vuitton at 468, Dior at 323, Loro Piana at 455, and the smaller Bulgari, Fendi, Givenchy, and Kenzo footprints already across the corridor, LVMH’s owner-occupied or owner-controlled square footage on Rodeo will exceed 200,000 square feet by the time the Vuitton Gehry flagship opens. Bernard Arnault’s bet on the corridor — the largest single-brand-family commitment of capital to a U.S. luxury high street in this cycle — is now construction-stage on three of its four flagship parcels.
The Wilshire/Rodeo Metro Catalyst
Construction on the 360 N. Rodeo site is timed to deliver after the Wilshire/Rodeo Metro D Line (Purple) station opens, currently targeted for 2026. The station sits within walking distance of Rodeo Drive’s southern end and will materially expand the corridor’s catchment north and east through the Wilshire corridor toward downtown Los Angeles. Rodeo Drive’s posted retail rents — most recently quoted at roughly $1,100 per square foot — anticipate that catchment expansion.
The pipeline now reads as a sustained multi-year transformation: Tiffany 2028, Louis Vuitton Gehry 2029, Cartier 2027, plus the smaller boutique cycle of Tory Burch (already open at 33 N. Rodeo), Anta (February 2026 at the 100-block), and the upcoming Hermès $400 million flagship at 338 N. Rodeo. The Tiffany 360 N. Rodeo site is the second LVMH flagship after Vuitton to enter active vertical construction on the corridor in 2026.
From the Borro desk: the LVMH Rodeo Drive build cycle threads into a broader multi-year capital deployment across U.S. luxury corridors that Borro has been tracking — see the Sotheby’s May 2026 New York auction architecture for adjacent indicators on the asset value side of the same buyer base.
Related coverage: Cartier’s new 370 N. Rodeo Drive boutique will be its second-largest globally. J.P. Morgan and VICI close a $4.3 billion construction loan for One Beverly Hills.