WagonFest Los Angeles arrives at the Petersen Automotive Museum on Sunday, May 3, and with registration capped at 400 wagons and spectator admission free, the only question still open is whether the show floor delivers the kind of collector intelligence that makes a Sunday morning worth the drive to 6060 Wilshire.
The short answer: it does. Three days out, here is what to know before you go.
The Cap Is Real — and Almost Closed
Registration for WagonFest SoCal 2026 is set at 400 vehicles. The $45 entry fee — $30 for Petersen members, with the discount applied via membership@petersen.org — includes a reserved show spot, a commemorative poster and sticker, and one general admission ticket to the museum. Spectators enter free through the Petersen’s main entrance and have full access to the show floor alongside the ticketed vehicles.
The event runs 9 AM to noon. Arrive by 8:30 AM if you want first-light photography of the floor before it fills with foot traffic. The Meyers Manx Café opens for the show, and the Petersen Vault — 300-plus cars across three subterranean floors — is open for docent-guided tours throughout the morning.
What the Show Floor Looks Like in 2026
AVANTS, the organizing platform behind WagonFest since its SoCal launch in 2018, has described this year’s field as the broadest yet in terms of decade spread. The three audience camps that define the show’s character remain intact: traditional collector longroofs — Mercedes W123 and W124 estates, Volvo 245 series, Ford Country Squires, Buick Roadmaster Estates — alongside modern performance variants (Audi RS6 Avant, BMW M5 Touring, Mercedes-AMG E63 Estate, Porsche Sport Turismo), and a JDM import contingent anchored by Toyota Mark II and Mark X Qualis, Nissan Stagea, and a rotating cast of grey-market brings that surface at events like this and rarely appear at traditional concours.
Michelin and Bring a Trailer return as co-sponsors for 2026, with Bring a Trailer’s presence on the floor providing what amounts to a real-time valuation read on select vehicles — an increasingly useful data point as the longroof segment continues to outperform broader used-market trends in the $25,000–$75,000 acquisition range.
The Petersen Context
WagonFest lands at the Petersen in a strong programming moment. The Fast & Furious 25th Anniversary exhibition opened April 11 and runs through the summer, drawing a cross-demographic crowd that skews younger and more pop-culture-adjacent than the museum’s usual concours audience. The Vault’s current docent rotation includes a dedicated longroof section that pairs well with a WagonFest morning — docent tour tickets are available at the front desk and typically sell out by 10 AM on show days.
For collectors who came through the Drive Toward a Cure weekend two Sundays ago, WagonFest closes a five-week Beverly Hills automotive run that has moved from the Petersen (Racers Night, April 15), through the canyon drives of Drive Toward a Cure (April 24–26), and back to the Petersen for the season’s most eccentric single-marque gathering. The next comparable gathering on the Wilshire corridor is the Petersen’s summer concours programming, which doesn’t begin until late July.
For the Collector with an Eye on the Market
The station wagon segment occupies an unusual position in the current collectible market. Euro longroofs from the 1980s and early 1990s — particularly W124 Mercedes estates, Volvo 740 and 940 Turbo wagons, and first-generation Audi 80 Avant models — have absorbed significant appreciation over the past three years without triggering the kind of speculative froth that has distorted pricing in air-cooled Porsche and early Japanese sports car segments. They remain driveable daily assets: insurable at collector-car rates, serviceable through a deep independent network, and appreciating in step with broader collector sentiment without the volatility of rarer lots.
Bring a Trailer’s co-sponsorship is meaningful here. The platform has become the most reliable real-time price discovery mechanism for this segment, and show-floor conversations at WagonFest have historically preceded auction listings by four to eight weeks. If you are in acquisition mode for a Euro longroof in the $30,000–$60,000 range, Sunday morning at the Petersen is a better market read than three hours of BaT scrolling.
Getting There
Petersen Automotive Museum, 6060 Wilshire Boulevard, Los Angeles. The building’s parking structure is available; street parking on Wilshire and the surrounding blocks fills early on show mornings. The show floor opens at 9 AM; the museum itself opens to the public at 10 AM. Registered vehicles should plan to stage by 8:15 AM per AVANTS guidance.
For Petersen members considering the upgrade to show registration before Sunday: contact membership@petersen.org directly — the $15 member discount is applied manually and requires confirmation before the day-of window closes.