Cartier’s next Rodeo Drive chapter is now measurable. The Beverly Hills Planning Commission has approved a three-story replacement boutique at 370 N. Rodeo Drive, designed by Foster + Partners, that will stand 45 feet tall with three levels of retail, a basement, and a rooftop VIP terrace facing the corridor. Excavation is scheduled to begin in August 2026, with the opening targeted between July and September 2027. When it opens, the store will rank as Cartier’s second-largest boutique globally, behind only the brand’s Fifth Avenue flagship in New York, according to WatchPro.
The scale of the build reflects how Cartier is reading the Rodeo Drive market in 2026. The maison is not adding a flagship — it is replacing a current location with a building designed to a specification that, by floor count, footprint, and programming, places Beverly Hills at parity with the most strategically significant retail addresses in the United States. Foster + Partners — whose recent portfolio includes major cultural and commercial commissions worldwide — brings an institutional design vocabulary to a corridor already receiving Hermès’ $400 million owner-occupied rebuild at 338 N. Rodeo and Louis Vuitton’s Frank Gehry-designed 45,000-square-foot landmark at 468 N. Rodeo, approved for a mid-2026 groundbreaking.
The third-floor lounge for VIP clients is a feature worth marking. As high-net-worth engagement with fine jewelry and watches has shifted toward private presentation over floor browsing, the VIP-tier dedicated space is increasingly a design requirement for the top tier of the Maison’s clients — the same clients who commission bespoke pieces and whose activity sets secondary market pricing signals for the auction houses. A building that treats VIP hospitality as a structural priority, not an afterthought, speaks to who Cartier expects to be anchoring sales in Beverly Hills when the boutique opens.
The timing sets up a sequence on Rodeo Drive that will play out across the next three years. The Anta flagship at the 100 block is already trading in the corridor. The Louis Vuitton Gehry project breaks ground mid-2026 with a 44-month build clock. Cartier follows in August, with a shorter construction horizon. The two heaviest construction windows on the strip will run in parallel through 2027 before the Cartier opening, and through 2029 before Louis Vuitton completes. For the corridor as a whole, that sustained construction and investment cycle functions as a long-duration signal of brand confidence in Rodeo Drive’s positioning relative to Fifth Avenue and other global luxury corridors.
The numbers support that confidence. Rodeo Drive rents rose 19 percent to $1,100 per square foot in 2024 — second nationally behind Fifth Avenue, but growing at nearly five times the rate of most U.S. retail real estate in the same period. Brand-owned versus leased real estate has tipped past 50 percent on the strip, a structural shift that insulates the corridor from the disruptions that hit tenant-dependent high streets when market conditions turn. As the Fifth Avenue transformation shows, the world’s leading luxury corridors are in a long-cycle capital investment phase that Beverly Hills is fully participating in.
Cartier’s current location at 411 N. Rodeo will remain operational until the new build is complete. The Foster + Partners project is one of several major architectural-level luxury retail investments now simultaneously in planning or under construction on Rodeo Drive — a sequence that, by the time it resolves in 2028-2029, will have reshaped the physical character of the corridor as thoroughly as any period since the 1980s.