LVMH’s Frank Gehry-designed Louis Vuitton flagship at 468 North Rodeo Drive has cleared the Beverly Hills Planning Commission, and the project team is now tracking a mid-2026 groundbreaking for what will be one of the largest single-brand buildings on the street. Construction is projected at 44 months, with a June 2029 completion target, per Urbanize LA and WWD.

The scope is not a renovation. The existing commercial buildings at the site are slated to be demolished and replaced by a roughly 100,000-square-foot, three-story structure with a basement parking garage. Gehry’s design — developed with Gruen Associates as architect of record and Peter Marino reportedly handling interiors — calls for two windowless three-story buildings clad in sculpted metal, referencing the Walt Disney Concert Hall. The two volumes will connect through tunnels and pedestrian bridges. The complex will include a dedicated museum space and a restaurant on top of the retail and VIP program.

The asset math

For asset context: Hermès paid approximately $400 million for 338 North Rodeo in the same cycle, and that transaction has become the reference comp for what the most productive blocks on Rodeo are now worth under a single-tenant luxury owner. Louis Vuitton’s superstore is not a trophy acquisition of existing inventory — it is new construction on land the brand controls, on a street where new construction inside the core Rodeo blocks is rare. That distinction matters for rent comps across the corridor. Every square foot Louis Vuitton brings online at 468 is a square foot that does not have to be leased from a third-party landlord, which is how a brand at this scale meaningfully shifts the cost basis of its West Coast flagship strategy.

Rodeo is rebuilding itself brand by brand

The Louis Vuitton approval lands inside an ongoing transformation cycle on Rodeo that no one on the street is treating as incremental. Chanel has already opened its largest U.S. store on Rodeo. Dior is building a flagship that will include Monsieur Dior by Dominique Crenn — the brand’s first U.S. dining destination — on the third level. Cartier is unveiling a three-story boutique between July and September 2027. Boucheron, under Kering, is scheduled to open in late summer 2026. And the Wilshire/Rodeo Metro station, now under construction, is changing the pedestrian math for the corridor in a way that every retail committee in LA is modeling.

The pattern is specific: most of the activity is vertical, owner-occupied, and architecturally branded. A decade ago, Rodeo was a mid-rise rental market with a standard turnover cycle. The current cycle is closer to what happens on New Bond Street in London or Ginza in Tokyo — brands consolidating into purpose-built structures they own or lease under generational terms.

The 44-month timeline

A 44-month construction window starting mid-2026 means Louis Vuitton will still be drawing sidewalk at 468 when Cartier opens three stories one block over, when Boucheron is in its second year of operation, and when the Wilshire/Rodeo Metro station is carrying passengers. It means the Frank Gehry flagship will open into a street that has already absorbed most of the other flagships announced in this cycle. For LVMH, that is a coherent arrival strategy — walk into a repositioned corridor rather than trying to carry it yourself.

Beverly Hills has approved a building; the brand has committed the time. The asset question is no longer whether 468 North Rodeo happens. It is what a purpose-built 100,000-square-foot Louis Vuitton campus does to the next round of rent negotiations on every neighboring block.