Audemars Piguet is one of the world’s most prestigious watch brands, and it has a long and fascinating history. While Audemars Piguet is not as well-known as some of its larger Swiss competitors like Rolex or TAG Heuer, it has nonetheless built a loyal following among watch aficionados and collectors. Audemars Piguet has been at the forefront of luxury watchmaking for over 140 years. Today, the brand is best known for its iconic Royal Oak collection, which includes some of the most sought-after timepieces in the world.
History of Audemars Piguet
Founded in 1875 by Jules Audemars and Edward Piguet in the Swiss village of Le Brassus. The company has been headquartered in the small village in Switzerland’s Vallée de Joux since its inception, and it remains there to this day.
Starting in Los Angeles
Audemars Piguet’s connection to Los Angeles dates back to the early 1970s, when the company began working with renowned jeweler Harry Winston. Winston was responsible for introducing many Hollywood celebrities to Audemars Piguet watches. In fact, Audemars Piguet was one of the first Swiss watch brands to open a store in LA back in 1976. Located on Rodeo Drive, the boutique quickly became a hotspot for Hollywood celebrities and elite insiders.
In 1976, Audemars Piguet released the first of what would become one of its most iconic models, the Royal Oak. Designed by Gerald Genta, the Royal Oak was unlike any other watch on the market at that time, with its distinctive octagonal bezel and exposed screws. This bold design helped make Audemars Piguet a favorite among celebrities like Elton John and Arnold Schwarzenegger.
Over the years, Audemars Piguet has continued to produce innovative and beautiful timepieces that have captured the imaginations of both everyday people and Hollywood A-listers alike.
Today, the company is widely regarded as one of the finest watchmakers in the world – a reputation that is sure to only grow in stature as time goes on. Owing to its quality and reputation, Audemars Piguet watches have an excellent track record of appreciating in value.
This fact makes them an even more outstanding asset to own, as they are widely accepted by collateral lenders when owners need access to cash but don’t want to sell these fine timepieces.
