Palisociety opened Hôtel Lili in Beverly Hills this month, converting a 1939 three-story private residence at 140 South Lasky Drive into a 44-room boutique hotel — the brand’s debut in Beverly Hills after establishing its Los Angeles footprint in Silverlake, Venice, and Hollywood.
The property sits east of the primary Rodeo Drive retail corridor, within walking distance of the ongoing luxury rebuild that is reshaping the neighborhood’s commercial identity. Cartier breaks ground on its new three-story 370 North Rodeo Drive boutique in August — Foster + Partners design, configured to be Cartier’s second-largest globally behind Fifth Avenue New York. Louis Vuitton’s Frank Gehry flagship at 468 North Rodeo has cleared Beverly Hills Planning Commission approval and is scheduled for a mid-2026 construction start. Hermès has committed $400 million to a new build at 338 North Rodeo Drive, more than doubling the footprint of its current outpost.
Hôtel Lili is positioned as the boutique accommodation answer to that retail transformation: a hotel pitched at the international visitor who wants the Beverly Hills address without the scale of a 500-room institutional property. Rates start at $236 per night — meaningfully below the Montage Beverly Hills or The Peninsula tier on the corridor itself — and the 44-room count is deliberately intimate, matching the proportion that has defined Palisociety’s other Los Angeles properties.
Design was handled by Palisociety’s in-house studio, led by founder Avi Brosh. The aesthetic is Parisian in reference: soft whites and pale greys on the walls, warm camel, orange, and mustard in the soft furnishings, with striped patterns and wallpapered ceilings throughout. Bellino Italian fine linens, Diptyque bath amenities, and a Grind espresso machine are standard across all 44 rooms, which run from King through Deluxe King to Suites. The lobby opens with complimentary sparkling wine, and the bar offers classic cocktails, house-crafted drinks, and small bites. The original 1939 building’s three-story frame has been preserved as the organizational spine of the property.
Hôtel Lili’s opening joins a broader Beverly Hills hospitality investment cycle. The Beverly Hills Hotel, under Dorchester Collection ownership, has announced its first major additions since the 1940s: five new spaces including a supper club with live entertainment — curated by veterans of London’s Annabel’s — alongside a veranda bar, lobby café, private screening room, and meeting venue. The Cameo Beverly Hills, now part of Hilton’s LXR Hotels & Resorts portfolio following a full transformation, launched a new Peruvian restaurant, Zampo, and refreshed its pool program and event space.
The hospitality investment surge in Beverly Hills runs parallel to the retail picture. More than 50 percent of property on Rodeo Drive is now brand-owned rather than leased, as luxury houses make long-term bets on the corridor’s trajectory. The Wilshire-Rodeo Metro D Line Purple station, opening in 2026, is the structural catalyst driving the wave — a transit link to the broader Los Angeles market that changes the visitor math for the neighborhood significantly.
For Palisociety, Beverly Hills represents a natural extension of the brand’s Los Angeles thesis: a neighborhood whose visitor base overlaps with the design-conscious and entertainment-adjacent traveler that has made the brand’s Venice and Hollywood properties successful. The 140 South Lasky Drive address places Hôtel Lili within Beverly Hills’ city limits while maintaining the residential scale that distinguishes the area east of Rodeo from the flag-planted brand corridor itself.
From the Borro desk: The Beverly Hills retail corridor transformation — Cartier, Louis Vuitton, and Hermès redefining the strip — is covered in depth at Borro’s national luxury coverage.
Related coverage:
Cartier’s New 370 N. Rodeo Drive Boutique Will Be Its Second-Largest Globally — Foster + Partners Breaks Ground in August
Anta’s Rodeo Drive Flagship Lands the 100 Block as Wilshire-Rodeo Metro Resets the Corridor’s Tenant Math