As we look toward 2026, the luxury landscape is shifting towards “quiet luxury” and tangible scarcity. The speculative bubbles of the post-pandemic era have burst, leaving a healthier, more sustainable market for true collectors.
Key Trends for 2026
- Independent Horology: Collectors are moving beyond the “Big Three” (Rolex, Patek, AP) to find value in low-production artisans like F.P. Journe, Rexhep Rexhepi, and H. Moser & Cie.
- Colored Gemstones: High-quality emeralds, sapphires, and rubies are seeing increased appreciation. As lab-grown diamonds saturate the lower end of the market, natural colored gems are becoming the preferred store of value for the ultra-wealthy.
- Neo-Vintage Assets: From 1990s Ferraris (manual transmission) to early 2000s watches, the “modern classic” era is entering its prime investment phase. These items offer the reliability of modern manufacturing with the analog feel of the vintage era.
Your Partner in Liquidity
Beverly Loan Company remains your steadfast partner in this evolving market. We constantly monitor auctionAs the luxury landscape shifts toward “quiet luxury” and authentic scarcity, the speculative excesses of the post-pandemic market have given way to a healthier, more sustainable environment for discerning collectors heading into 2026.
2026 Luxury Market Outlook: Key Trends
- The Rise of Independent Horology: There is a notable movement away from the “Big Three” (Rolex, Patek, AP). Collectors are increasingly seeking value and craftsmanship from low-production artisans such as F.P. Journe, Rexhep Rexhepi, and H. Moser & Cie.
- Colored Gemstones as a Store of Value: With the saturation of lab-grown diamonds at the lower end of the market, the ultra-wealthy are turning to high-quality natural colored gems—specifically emeralds, sapphires, and rubies—as their preferred tangible asset.
- Neo-Vintage Assets: The “modern classic” era is now entering its prime investment phase. This includes items from the 1990s and early 2000s, such as manual transmission Ferraris and watches, which offer the analog experience of vintage goods combined with the reliability of modern manufacturing.
Beverly Loan Company remains your dedicated partner for liquidity, consistently monitoring the auction market as it evolves.