The 31st Annual Rodeo Drive Concours d’Elegance returns to Beverly Hills on Sunday, June 21, 2026 — Father’s Day — with free admission, a patriotic theme, and one of the tightest collector-car display footprints in the country. The event runs 10:00 AM to 4:00 PM on Rodeo Drive itself, with O’Gara Coach Beverly Hills returning as presenting sponsor.
For Beverly Hills collectors, this is the annual morning when Rodeo Drive stops being a retail corridor and becomes, briefly, the best open-air automotive museum in Southern California.
America 250 and Route 66 Centennial — The 2026 Theme
The 2026 Concours carries a dual commemorative thread. The event coincides with America’s 250th anniversary celebration, and the organizing committee has woven a Route 66 centennial tribute into the programming — the historic highway turns 100 in 2026, and its influence on American car culture is a natural fit for the Concours’ mix of vintage classics, hypercars, and coachbuilt icons.
Expect the vehicle roster to skew toward historically significant American iron: muscle cars, land-speed record holders, pre-war coachbuilt pieces, and the kind of American marques that are underrepresented at Pebble Beach but command deep loyalty in the collector community. The America 250 framing also invites international comparisons — European and Japanese makes that competed with, influenced, or were influenced by the American automotive identity of the postwar decades.
The Rodeo Drive Format
Unlike stadium-format concours events, the Rodeo Drive show places vehicles directly on the street between Wilshire and Santa Monica boulevards. Spectators walk the line at close range — no velvet ropes, no tent barriers, no designated spectator zones separating you from the cars. It is the most accessible tier-1 concours in Southern California by format, which is part of why it has run continuously since 1995.
Alongside the vehicle displays: a skills demonstration from the Beverly Hills Police Department Motor Unit, food trucks, and interactive exhibits. The event is free to attend; proceeds from associated activities benefit the Beverly Hills Police Foundation and the Beverly Hills Fire Chief’s Fund.
O’Gara Coach Beverly Hills — The Presenting Sponsor Read
O’Gara Coach Beverly Hills’ continued presenting sponsorship is notable context for asset-aware attendees. O’Gara is the primary Rolls-Royce, Bentley, Lamborghini, and McLaren dealer on the Westside — their presence on this event signals the clientele overlap between new-iron buyers and classic-car collectors in the Beverly Hills market. The collector car world and the new exotic world share more buyers than either segment officially acknowledges, and the Concours is one of the few days a year when both communities are in the same place at the same time.
For clients considering collector cars as collateral assets — whether for liquidity bridging, estate planning, or acquisition financing — this is a useful calibration moment. The vehicles on display June 21 represent the full spectrum from six-figure vintage Americans to eight-figure coachbuilt Europeans, and conversations on the sidelines tend to be frank about where the market is heading into the Monterey August week.
Monterey Context: August Is Watching
The Rodeo Drive Concours sits exactly eight weeks ahead of Monterey Car Week (August 11–17, 2026), which concentrates the Gooding, RM Sotheby’s, Bonhams, and Mecum collector-car auction calendar into one compressed sequence. June 21 is not a sales event — there are no lots, no bidding, no reserve prices. But the conversations that happen on Rodeo Drive in June inform the consignment decisions that shape August. Collectors deciding whether to bring cars to market in Monterey often make that call over the summer; the Rodeo Drive Concours is one of the last major gathering points before that window closes.
The Petersen Collectors’ Summit on June 7 (two weeks prior) added explicit market commentary from six auction-house principals. Rodeo Drive adds the cars themselves — the physical inventory that the Summit discussed in the abstract. The sequence of Collectors’ Summit → Rodeo Drive Concours → Monterey is Beverly Hills’ unofficial summer consignment pipeline.
Details
Event: 31st Annual Rodeo Drive Concours d’Elegance
Date: Sunday, June 21, 2026 | 10:00 AM – 4:00 PM
Location: Rodeo Drive, Beverly Hills (between Wilshire and Santa Monica Blvd)
Admission: Free
Presenting Sponsor: O’Gara Coach Beverly Hills
Theme: America’s 250th Anniversary / Route 66 Centennial
Full vehicle roster and class breakdowns typically publish in the two weeks preceding the event at rodeodrive-bh.com/events.