Is Audemars Piguet Worth the Investment?
Is Audemars Piguet Worth the Investment?


Investing in luxury watches has become increasingly popular, and for good reason. Luxury timepieces, such as those produced by Audemars Piguet, are often seen as a status symbol and a tangible asset that can hold or appreciate in value over time. However, the question remains: is Audemars Piguet worth the investment? In this article, we’ll explore the history of the brand, its most notable models, and the factors to consider when deciding whether to invest in an Audemars Piguet watch.

The History of Audemars Piguet

Audemars Piguet is a Swiss luxury watch brand that was founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. The company is known for its high-quality, handcrafted timepieces that often feature intricate designs and complications. Over the years, Audemars Piguet has become one of the most respected and revered watch brands in the world, with a reputation for innovation and excellence.

Notable Models

Audemars Piguet has produced many notable models throughout its history, but a few stand out as particularly iconic. The Royal Oak, introduced in 1972, is perhaps the brand’s most famous model. Designed by Gérald Genta, the Royal Oak was a departure from traditional watch designs and featured a striking octagonal bezel and exposed screws. The Royal Oak has since become a signature model for Audemars Piguet and is available in a variety of styles and materials.

The Royal Oak Offshore, introduced in 1993, is another notable model from Audemars Piguet. The Offshore was a larger, more rugged version of the original Royal Oak and was designed to appeal to a younger, more sporty audience. The Offshore has become a popular model in its own right and is available in a variety of colors and materials.

Factors to Consider When Investing in Audemars Piguet

When deciding whether to invest in an Audemars Piguet watch, there are several factors to consider. First, it’s important to understand that luxury watches are not necessarily a guaranteed investment. While some models may appreciate in value over time, others may not hold their value as well. It’s important to do your research and understand the market before making a purchase.

Another factor to weigh is the condition of the watch. Vintage Audemars Piguet watches can be valuable, but they often require expensive repairs or restoration. It’s important to have the watch inspected by a qualified professional before making a purchase.

Finally, it’s important to consider your own personal style and preferences. An Audemars Piguet watch may be a great investment, but if you don’t enjoy wearing it, it may not be worth the cost. It’s important to choose a watch that you love and that fits with your personal style.


So, is Audemars Piguet worth the investment? The answer, as with many investment decisions, is “it depends.” Audemars Piguet is a respected and revered watch brand with a reputation for excellence and innovation. However, investing in a luxury watch is not a guaranteed way to make money, and it’s important to consider the market, the condition of the watch, and your own personal preferences before making a purchase. If you decide that an Audemars Piguet watch is right for you, it can be a valuable and rewarding investment that will stand the test of time.

More insights