For decades, many high-end watches for women were treated as “jewelry that tells time.” Today, that has changed. Female collectors and investors are seeking out mechanically superb, iconic timepieces that are not only beautiful but also represent a serious store of value.
While the men’s steel sports market is known for its volatility, these five models are pillars of the industry, representing timeless elegance and a proven history of holding their value.
1. The Rolex Lady-Datejust
This is, without question, the quintessential “investment” watch for women. Introduced in 1957, its DNA is unchanged. A 28mm or 31mm model in stainless steel, two-tone, or solid gold with a fluted bezel and Jubilee bracelet is a global currency. It is instantly recognizable, always in demand, and has one of the strongest resale values on the entire secondary market.
2. The Cartier Tank (Française or Must)
The Cartier Tank is not just a watch; it’s a design icon. Worn by everyone from Jackie Kennedy to Andy Warhol, its rectangular Art Deco form has been a symbol of understated chic for over 100 years. Whether it’s the classic Tank Must on a leather strap or the more robust Tank Française with its metal bracelet, these watches are always in style and retain their value exceptionally well due to their timeless appeal.
3. The Audemars Piguet Royal Oak (34mm or 37mm)
For the woman who wants a true “holy trinity” timepiece, the Royal Oak is a top contender. Its iconic octagonal bezel and integrated bracelet—designed by Gérald Genta in 1972—defined the luxury sports watch category. The self-winding 34mm and 37mm models are highly sought-after, particularly in steel, and often trade above their retail price.
4. The Patek Philippe Twenty~4 (Automatic)
Patek Philippe is the pinnacle of Swiss watchmaking, and their pieces are considered “generational” assets. While the original quartz Twenty~4 was popular, the newer automatic version (Ref. 7300), with its round dial and in-house mechanical movement, is a true piece of haute horology. It’s a Patek through and through, meaning its value is underpinned by the most prestigious brand in the world.
5. The Chanel J12
A modern classic, the Chanel J12 proved that a “fashion house” could create a serious, investment-grade watch. Debuted in 2000, its high-tech ceramic case (in black or white) was revolutionary—incredibly scratch-resistant and visually stunning. The J12 has proven its staying power for over two decades and now features a high-quality Kenissi automatic movement, making it a favorite of collectors that commands a strong resale price.
About Beverly Loan Company
Beverly Loan Company understands the value of investment-grade timepieces. Our experts appraise and provide confidential collateral loans on all high-end watches, from timeless Rolex and Cartier models to modern icons from Patek Philippe and Audemars Piguet.