It’s a surprisingly common question for fashion enthusiasts: “What are the top designer brands that start with ‘G’?” While several brands fit the bill, not all are created equal when it comes to long-term value.

As a collateral lender that appraises luxury goods daily, we look at brands not just for their style, but for their investment potential. Here’s a breakdown of the three “G” brands that matter most on the resale market.

1. Gucci: The Resale Powerhouse

• The History: Founded by Guccio Gucci in Florence in 1921, the brand has become a global symbol of Italian luxury.
• The Status: After a massive creative revival, Gucci is a favorite for its bold, eclectic, and vintage-inspired aesthetic. It has successfully captured the attention of every generation, from established collectors to new, young luxury buyers.
• Resale Value: Extremely strong. Iconic lines like the Horsebit 1955, Dionysus, and Marmont are in constant demand. Vintage Gucci, especially pieces from the Tom Ford era (the ’90s), is also a hot collector’s market. Gucci’s broad appeal and iconic branding make it one of the most liquid assets in the handbag world.

2. Givenchy: The Aristocratic Icon

• The History: Founded in 1952 by Hubert de Givenchy, the brand is synonymous with the Parisian elegance of its most famous muse, Audrey Hepburn.
• The Status: Today, Givenchy is known for its darker, more “aristocratic-goth” aesthetic. It combines sharp tailoring with a sense of romance and edge.
• Resale Value: More selective than Gucci. Givenchy’s value is concentrated in its “it-bags.” The Antigona—a structured, modern classic—is the brand’s top performer and holds its value exceptionally well. Other popular styles have their fans, but the Antigona is the brand’s primary blue-chip asset.

3. Goyard: The Insiders’ Choice

• The History: The oldest on the list, Goyard was founded in Paris in 1792 as a luxury trunk maker (even before Louis Vuitton).
• The Status: Goyard is the ultimate “insider” brand. It has no e-commerce, does no advertising, and relies entirely on scarcity and word-of-mouth. Its signature Goyardine canvas (the “Y” motif) is a quiet status symbol.
• Resale Value: Astronomical. Because Goyard products cannot be bought online and are only available at a few exclusive boutiques, the secondary market is the only way to acquire them easily. This scarcity often drives resale prices above the original retail price, especially for popular items like the St. Louis tote.

About Beverly Loan Company

We are experts in valuing all luxury designer brands. We provide confidential, non-recourse loans on handbags, luggage, and accessories from Gucci, Goyard, Givenchy, and more, allowing you to access the equity in your collection without selling it.