The Epicenter of the Art World

From February 26 to March 1, 2026, the global art elite converges at the Santa Monica Airport for Frieze Los Angeles. This is the heavyweight champion of the West Coast art calendar.

Access to the VIP Preview on Thursday, Feb 26, is non-negotiable for serious buyers. This is when the primary market sales of seven-figure works by artists like Bradford, Ruscha, and Hockney occur. The fair is not just about viewing; it is about rapid decision-making.

Beverly Loan Company has long supported collectors who require immediate capital to finalize acquisitions at major fairs. Our ability to loan against fine art or high-end watches ensures you never miss an opportunity due to liquidity constraints.

Contextualize Frieze within the month’s events in our February Pillar.