Tonight at the Sun Rose: Drive Toward a Cure Opens Its ‘Get Me to the Greek’ Weekend in West Hollywood — Three Days, the Petersen Vault, and Neil Diamond at the Greek
Tonight at the Sun Rose: Drive Toward a Cure Opens Its ‘Get Me to the Greek’ Weekend in West Hollywood — Three Days, the Petersen Vault, and Neil Diamond at the Greek

Drive Toward a Cure opens the curtain on its three-day Get Me to the Greek Getaway tonight — Friday, April 24, 2026 — at the Sun Rose Hotel in West Hollywood, the boutique automotive-themed property that has become the unofficial clubhouse of the LA collector-car philanthropy circuit.

Tonight’s opener — billed Friday Night Lights & Lanes — sets the tone for the weekend. The package, priced at $170, runs from 6 PM in the Sun Rose’s Chevelle Café and pairs bowling lanes, beer and popcorn, a dinner buffet, and live music against a backdrop of curated automobilia. It is the soft entry point of the weekend — the first of three consecutive nights and three consecutive days that hit nearly every part of the LA collector calendar that matters.

Saturday: From Apex to Archive

Saturday morning’s From Apex to Archive canyon run launches at 8:30 AM and threads Mulholland, Stunt Road, Decker, and Pacific Coast Highway before delivering its 80-car field into the Petersen Automotive Museum on Wilshire — $170 per driver and $90 per passenger. Lunch lands at the Petersen’s Meyers Manx Café, followed by a docent-led Vault tour through the museum’s 300-plus rotating private collection, including current placements from the open-since-April-11 Fast & Furious 25th Anniversary exhibit.

Saturday night belongs to the Greek Theatre. The 6:30 PM Redwood Deck reception ($170) flows into the 8 PM Neil Forever: Love at the Greek tribute concert, marking the 50th anniversary of Neil Diamond’s legendary 1976 live recording on this same stage. The David Jacobson 14-piece ensemble carries the show, with $3,450 box suites available through Ticketmaster and standard seating tiered below. Drive Toward a Cure has been named the official charity beneficiary of the Neil Forever production.

Sunday: Signature Run, Malibu Loop, Private Collection

The weekend closes Sunday with the Signature Run — $280 per driver, $90 per passenger — leaving from the Sun Rose at 9 AM for a Malibu loop through Decker Canyon and Latigo, breaking for lunch at Zinqué, then concluding with a private collection viewing whose host the organizers have kept off-rotation by request. Sunday morning is the most sought-after seat of the weekend; previous runs have closed waiting lists by mid-week.

The Charity Architecture

Founder Deb Pollack launched Drive Toward a Cure in 2016. Since inception, the organization has raised more than $1 million across canyon runs, gala benefits, and Petersen partnerships, with proceeds split among the Parkinson’s Foundation, the Michael J. Fox Foundation, and the organization’s own DTAC Special Assistance Fund — a direct-grant program that covers patient transportation, equipment, and care gaps not picked up elsewhere. The Get Me to the Greek format is the largest single fundraising weekend on the DTAC calendar.

Why It Matters to Beverly Hills Collectors

For the Beverly Hills collector base, the weekend is one of the few mid-spring fixtures that sits between Pato Day at the Petersen on April 19 and WagonFest LA on May 3 — both strong indicators of where LA’s collector-car center of gravity has moved. The Petersen’s role as Saturday’s anchor venue, the Greek’s role as the cultural finale, and the Sun Rose’s role as the Friday social opener trace a Beverly Hills/West Hollywood corridor that has quietly reorganized itself around philanthropy-forward weekends rather than the old concours-only template.

For asset-backed liquidity clients in the area, the weekend doubles as a discovery loop. A Saturday morning canyon run brings cars out of garages that rarely surface — and the Vault tour, the Greek reception, and Sunday’s private viewing surface conversations about provenance, valuation, and discreet bridge financing that don’t happen on a concours lawn. Collectors using assets to fund the next acquisition, restoration, or charitable giving cycle frequently begin those conversations at exactly this kind of weekend.

What to Watch For This Weekend

Three things to track between tonight and Sunday: (1) the Sun Rose’s Friday Night Lights crowd, which historically tells you which collector cohort is in town for the rest of LA’s spring season; (2) the Saturday Vault rotation, since the Petersen’s Fast & Furious anniversary exhibit is still in its opening month; and (3) Sunday’s Signature Run roster — the cars that show on Sunday morning are typically the ones quietly heading to Pebble Beach and Monterey Car Week consignment conversations later in the year.

Drive Toward a Cure’s Get Me to the Greek runs Friday April 24 through Sunday April 26. Late availability, day-of upgrades, and any final-hour additions are routed through the organization directly at drivetowardacure.org.

Facebook
Twitter
LinkedIn
More insights