Understanding the Value of Your Gold

The value of your gold is primarily determined by two factors: its purity and its weight. Purity is measured in karats, with 24-karat being pure gold. Weight is typically measured in grams or troy ounces. The final price is based on the current “spot price” of gold, which is the live market price for one troy ounce. A reputable buyer will be transparent about these factors and explain exactly how they calculate their offer.

Selling Gold Jewelry vs. Gold Bullion and Coins

There is a key difference in how gold items are valued. Gold jewelry is typically valued based on its “melt value”—the value of the pure gold it contains after being melted down. Gold bullion and coins (like the American Eagle or Canadian Maple Leaf) are valued based on their weight and the spot price, often fetching a price very close to the market rate. Some rare coins may also have an additional numismatic value for collectors.

Other Precious Metals: Silver, Platinum, and Palladium

While gold is the most common precious metal, there is also a strong market for silver, platinum, and palladium. Platinum is often used in high-end jewelry, while silver is common in older jewelry, coins, and tableware. Like gold, these metals are priced based on their weight, purity, and the current market spot price. We are equipped to test and purchase all types of precious metals.

Why Sell to a Trusted Beverly Hills Buyer?

When selling your precious metals, trust and transparency are paramount. A trusted buyer in Beverly Hills like Beverly Loan will test and weigh your items directly in front of you, explain the pricing clearly, and provide immediate payment. We have built a reputation for fair and honest transactions, ensuring you get the best possible price for your valuables. Explore our gold and platinum metals services to learn more.

Frequently Asked Questions

How do you test the purity of my gold?

We use non-destructive methods, including electronic testers and acid tests, to accurately determine the karat of your gold without damaging the item.

Do you buy broken gold jewelry?

Yes. Since most gold jewelry is valued based on its melt value, we buy gold in any condition, including broken chains, single earrings, and damaged rings.

Is it a good time to sell gold?

The price of gold fluctuates daily. While we cannot predict the market, we can tell you the current live price and help you make an informed decision.

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