Luxury News

Beverly Loan Company provides loans using luxury assets as collateral to clients in the greater Los Angeles region from its offices in the Beverly Hills Bank of America Building, located on the corner of Santa Monica Boulevard and Beverly Drive.

Guess CEO Sells Former Bruce Willis Benedict Canyon Estate for $41.25 Million — The Second Priciest LA County Residential Sale of 2026
The Beverly Hills Hotel Adds Five New Rooms for the First Time Since the 1940s — Ken Fulk Takes the Pink Palace Into Its Next Private-Club Era
SERHANT. Selects Beverly Hills as California Headquarters — $2 Billion in Agent Volume and an AI Platform Arrive in the Heart of the Luxury Market
Rolex Celebrates 100 Years of the Oyster at Watches & Wonders 2026 — What Beverly Hills Collectors Need to Know
Rodeo Drive’s Watch Corridor Faces Its Biggest Week of the Year — Watches & Wonders 2026 Opens April 14
Louis Vuitton’s Frank Gehry Flagship Gets the Green Light — and Rodeo Drive Rents Have Already Priced In What Comes Next
One Beverly Hills Locks $4.3 Billion to Reshape the City’s Center — And Rodeo Drive Is Already Responding
Racers Night Returns to the Petersen on April 15 — Alexander Rossi Headlines IndyCar’s Unofficial LA Race Weekend Kickoff
Hermes Acquires $400 Million Rodeo Drive Property in Beverly Hills’ Largest Retail Deal
Tiffany & Co. in Beverly Hills: What the Blue Box Signals for Luxury Collateral on the West Coast